Submerge inc4/3/2023 In retrospect, they all were bold attempts at making the industry better and we all learned from them. Like they say, you won’t know if you don’t try. Some were successful while others may have fallen a little short. There are a number of innovative programs we attempted in our 22-year history. You will see us expanding our content, coverage, and the distribution of our Blog, Weekly Dive News, Monthly Trade Magazine (The Dive Industry Professional), the Trade Directory & Buyers Guide, and participation at dive shows and trade events. Our association is committed to continuing with these very successful programs this year while we develop new ways to support our membership. For the past 11 years we have published a weekly press release service that is FREE for our members and available to the industry on a free subscription basis. Using direct mail and electronic programs, we have done our best to verify these working contacts on a periodic basis. Speaking of databases, over the years we have acquired and maintained the current contact information of over 6,000 Dive Industry Professionals. On three separate occasions, we published a Trade Directory, which is now the industry’s only Digital Trade Directory and Buyers Guide and is sent to all industry buyers and sellers we have in our databases. For 22 years we published an industry newsletter that has grown into the only Trade Publication for all Dive Industry Professionals. We developed markets and promoted them for our members. Over the years, we have spent hundreds of thousands of dollars exhibiting at dive shows, trade shows, surf expos, and travel shows. The Dive Industry Association was formed twenty-two years ago, not to compete with the industry trade show, but to create business support programs that the industry was lacking. Now is the time for a post-pandemic revival, and a refocus on the necessity and commitment to a strong, united diving industry. From a business and economic standpoint, we are bonded together by the very nature of the industry’s survival. We are bonded together by history, similarity, and our passion for the adventure of diving. Today, in this challenging post-pandemic economic recovery period, I believe that buyers and sellers of diving equipment, training, travel, and lifestyle products have more in common than ever before. When a few dive equipment manufacturers broke away from the National Sporting Goods Association and created the largest scuba diving marketplace at the time, other industries who had subcategories specializing in scuba diving and watersports joined them, and the Diving Industry was born. We know this to be a strong bond between divers. The common bond between these buyers and sellers is diving. A market is where buyers and sellers meet to transact business. The same group of customers the other producers are selling to, incidentally. We see these producers at dive shows and trade shows, selling their products to their customers. Within certain industries are businesses that produce products to be sold in the watersports and scuba diving markets. NAICS codes have replaced the older SIC (Standard Industry Classification) codes, established in 1937. NAICS stands for North American Industry Classification System. Government assigns these like-minded businesses to an industry category and gives that industry a six-digit NAICS code. The bond these businesses have in common is the type of products they produce and maybe the manner in which they are created. An industry is a group of like-minded businesses that produce a similar program, product, or service.
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